Both the Google Play Store and Apple App store take the review and ratings into consideration to rank the app in the market. The major app stores are App Store for iOS and Google Play for Android. 4. Initially, the volume of apps was minuscule – about 500 apps, 15 years later it’s a vibrant ecosystem with 1. Descubre qué es e implicaciones. Price: Free, or $9+ per month for more features. Creating an English-only app means missing out on global revenue. App store optimization. According to Statista, the largest app store is still Google Play, with around 3. The solution that Apple developed for native A/B Testing on the App Store is called Product Page Optimization and here how it works. Keyword triggers are basically sub keywords that appear in the search. One thing that most businesses are unaware of is that app stores use keyword triggers. ASOdesk is a whole set of diverse tools for your team to implement a full-cycle app store optimization process. Attend lectures via any Device. ASO service doesn't only optimize apps on Apple App Store, it entails Google Play Store Optimization, involving many facets of different App Stores' algorithms and focusing mainly on organic traffic, organic visibility, and organic install or conversion rate. Google now offers the ability to generate complete store listing descriptions with just a few prompts. 4. ai is the go-to ASO platform for a lot of app marketers. The higher your app ranks on the app store, the higher will be its visibility and CTR. In addition, we’re happy to announce the release of the newest edition of The. So, you’re looking to measure and boost: app store listing click-through rates (CTR) number and quality of downloads and purchases. Karena itu, ASO menjadi satu teknik yang penting diterapkan oleh brand, sehingga aplikasi mereka lebih mudah ditemukan dan diunduh masyarakat. Keyword optimization / improving discoverability. 2. Apptweak. For the app store, this involves translating your app's title, description, keywords, and visuals to cater to different markets. Google Play takes into consideration every textual element in the apps’ description. Lo primero y más importante para un correcto App Store Optimization o posicionamiento ASO es la realización de un keyword research y la creación de un calendario y estructura de contenido tanto para las opciones de SEO ( en la web y el blog, como en aquellas acciones de SEO Off Page que se lleven a cabo) y. using keywords. ASO is the process of improving your mobile app’s visibility on app stores, which leads to increasing app conversion rates. This complete guide to ASO will provide you with a deep understanding of the key strategies and best practices to improve your app's visibility, ranking, and performance. App Store Optimization is a technique to optimize our iOS app to visualize higher search results in the App Store and improve its visibility to users. . Remember that App Store Optimization (ASO) is a never-ending process. 3. 01% of consumer mobile apps will be considered a. May 4, 2023 — 11 min read. One of the critical aspects of App Store Optimization is effective keyword research, and ChatGPT is here to help!. The higher the visibility and. Showcasing a certain character or value proposition gets better results. Their analytics let you track app performance (downloads, usage, and revenue) across app. What is app store optimization (ASO)? App store optimization (ASO) is an iterative process of experimenting with different app growth tactics to improve the visibility of. Keywords research as your target audience is searching for. You aren’t going to find a winning combination of keywords on your first try. Using Product Page Optimization, app marketers can test ideas for text and visual creatives for specific locations for up to 90 days. Keyword Triggers. If you’ve heard the term user experience design and been overwhelmed by all the jargon, then you’re not alone. App store optimization (ASO) is used to optimize mobile apps to increase their presence within app stores like the Apple App Store and Google Play. Both the Google Play Store and Apple App store take the review and ratings into consideration to rank the app in the market. A strategically curated listing is a must to maximize your app's revenue. Investing in ASO is the most cost-effective mobile marketing tactic. App Store Optimization is the method that digital marketers deploy for making a particular mobile application more visible on Android and iOS app markets. Last but not least, you can use our smart search to find additional keywords by simply putting in the ones you have already chosen. Evidentemente publicar en la App Store de Apple o la Google Play Store de Android no es suficiente para que los usuarios lleguen a tener conocimiento de. 7%; Google Play Page View to Install Conversion rate – 26. App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. Brainpulse is a trusted agency. Use words in singular and plural forms in the App Store locales other than English. Asia drove 41% of all app revenue and 23% came from Europe. Here are some of the best free and paid app store optimization tools that you should consider. AppFollow claims to: Boost weekly impressions by X5. Reach out to us, and we'll super-power your app growth. The ASO marketing techniques for Google Play Store and Apple App Store vary greatly. Guía Completa sobre App Store Optimization. Firstly, the Apple App Store provides users the option to upload upto ten screenshots. ASO is often compared to SEO, but the former. ASO is not just about improving your app’s visibility in the search results. We have previously discussed how ASO is a two-step process. App Store Optimization on the Google Play Store is more similar to modern SEO. Shopify App Store optimization isn’t one-size-fits-all. 2. 2. Focus on user experience (UX) App developers are increasingly prioritizing user experience in app design to improve app store rankings. Book a call with us. iPhone App Store Optimization. Here’s the problem. Apple is expected to release benchmarks in the Analytics section of App Store Connect early in 2023. That is why the first section of our app store optimization best practices post is dedicated to research. Put your app out there. The CEO of Gummicube, Dave Bell, offers his insight about ASO and mobile marketing strategies to keep developers ready for the year to come. The most popular app stores are App Store for iOS apps and Google Play Store for Android apps. Here is our list of the 7 best App Store optimization platforms: AppFollow Helps you manage your app’s and game’s data, increase app conversion rate, improve app store rankings and user loyalty. By successfully using optimal keywords, useful images and localized descriptions, you can rank higher and drive more downloads due to that visibility. It is essential to update your app metadata every few months to. 12. App store optimization cost (ASO cost) There are two options to perform ASO: do it yourself using ASO tools or turn to a marketing agency. Instead of a promo text, there’s a short description, which is indexed in the search. 2. Mejora tu estrategia orgánico, crece en los rankings de las App stores y alcanza tu público objetivo con nuestro servicio de App Store Optimization (ASO) Consigue alcanzar tus metas en las App Stores con nuestros Servicios de App Marketing y App Development. A/B testing for Mobile App Marketing. You can use three “treatments. App store optimization (ASO) is the process of improving the visibility and conversion rate of your mobile app in the app stores. Many app developers have also reported that their app metrics increased after they started optimizing for their app store listing. App Store Optimization (ASO) is the process of improving app visibility within the app stores and increasing app conversion rates. To optimize your app store listing, it would always start with your app. To this day, this is the biggest online store for Android apps, with, as of August 2023, 3. It includes: App analysis to understand the theme, niche, & target audience. Its necessity has ramped up as the number of apps increased from hundreds at the launch of app stores to the millions available to download today. 6 million apps and in 2022 alone it generated $1. 4- ASO and AI will start working together. Start With a Descriptive Title. The Ultimate Guide to App Store Screenshots. ASO can best be described as the cousin of SEO. 2. It allows the developer to experiment, analyze, and improve the performance of the app by testing several variants (with a minimum of one variant and up to three against the control variant). Bangalore: 1216, 14th Main, HSR Layout. App store optimization also focuses on optimizing the app’s marketing copy, such as keywords, title, icon,. There are three main reasons to focus on ASO: Increasing audience; Lowering customer acquisition costs (CAC) Building brand awareness; Increasing audience. 4 Useful App Store Optimization Tips To Improve Your App Rankings. For example, you can name the app “Learn languages”, or “busuu”. Sep 9, 2021. Increase Organic Downloads. If you’re serious about selling online. Claire McIntosh. First, you need to adapt and optimize app text elements like app name, short and long app description, link, and more. The three major aspects of ASO: Conversion rate optimization. Remove All Spaces. AppFollow is one of the best App Store Optimization tools for organic users acquisition (UA). ASOTools. If your application has the proper page optimization, we think that 30% or more of your search ranking depends on that factor alone. App store optimization, or ASO if you are hungry for more acronym soup, is the practice of attracting users to download an application based on the title, keywords, ratings, and other ranking factors. What is App Store Optimization (ASO) App Store Optimization, also referred to as ASO or App Store SEO, is the process of improving app visibility within the app stores and increasing app conversion rates. The process involves regular updates, iterations, and improvements. 2. All five allow app marketers to analyze the efficiency of their app’s marketing copy to establish an app store conversion rate for the app. However, a best practice that will be true regardless of algorithm changes is: for an app to perform well in the app store, it must be relevant to how users search. App store optimization is necessary for visibility foremost. Summary: From a myriad of apps available in the market, we need to properly optimize apps to stand out and reach the right audience. App store industry players. Developers need to fill in 3. With just a couple of prompts, the technology can write a complete store listing description for the app. ” We wouldn’t go that far—you wouldn’t want to ignore SEO and focus only on app store optimization. It’s a great way to boost downloads and increase revenue for any app. Distinct from app store search, the Top Charts can be an incredible driver of downloads for your app, especially if your app is a. It's about staying committed to the best practices that help you effectively connect with your audience. Think of it as SEO, only for the Play Store (Android devices) and App Store (iOS devices). The App Store and Play Store may be a consumer’s first point of contact with your brand. In this post, we will have an overall look at the set of practices called App Store Keyword Optimization which primarily try to increase the visibility of your app in the app stores. Practice Tests. ”. iOS 15’s Product Page Optimization will allow you to compare the performance of your default (control) App Store product page against three different treatments (variations). While many app stores exist, the main focus usually revolves around the Apple App Store and Google Play due to their widespread usage. 2022. Intro It was a sunny day, at least in Cupertino, California, July 10, 2008, when Apple. App store optimization (ASO) is the ongoing process of improving the ranking and visibility of an app in an app store. The book is based on the ASO Stack framework that shows how the different elements of ASO are linked and how to successfully implement them. App Store Optimization- ASO, App Search Optimisation, or Play Store ASO, relates to changes made to the application download page to increase the page’s position in an app store’s search results. Read on to learn more about app stores and how to optimize your app – or jump to: App discoverability vs. That’s why publishers. Your. Online App Store Optimization Course Details. Your app name is the “headline” for your app. One in particular to note that is different from the web is the Top Charts in an app store. 3 Conversion Rate Optimization (CRO) and A/B testing. The iPhone App store, popularly known as the iTunes or iOS store is the most popular app marketplace on the web. App Growth Consultant at AppTweak. ASO is often associated with app store SEO (Search Engine Optimization). 2 years building apps for the Shopify App Store. You need the help of an ASO to improve your app’s visibility on app stores and let potential users discover it. 3 million apps available for download, while the Google Play Store has almost 3 million apps available. ASO is sometimes also called. App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. Our Mobile app marketing team helps you to create attention-grabbing screenshot galleries and captivating preview videos, coupled with keyword optimization to. For Google Play, in recent years, marketing fees have been reduced from 30% to 15% There are plenty of tools and strategies on offer to support ASO ranging from smart banners and promotional codes to pre-orders and paid user. Providing clear attribution and reporting for ASO is a key part of Gummicube's App Store Optimization service. ; AppTweak An all-in-one platform that offers ASO, ad, and market intelligence. Join our App Store Optimisation Course and learn App Seo along with app store optimisation. Inbound in the app ecosystem comes in many different flavors, including search, social, top charts, web-to-app, and more. This keyword density can be easily tracked by the app store optimization tool as well. It employs machine learning algorithms to provide actionable insights. Title: In both Google Play and the App Store, the title is the most important element. In conclusion, App Store Optimization (ASO) is an essential component of mobile app marketing that can help improve your app's visibility, attract more engaged users, and increase downloads. With ASO, you can craft a tailored strategy that. 1 trillion in sales for iOS developers. 6 million apps and in 2022 alone it generated $1. 1- Choosing the Right Keywords. App Store Optimization (ASO) is a technique that’s fundamental to app marketing. We help clients understand their growth in downloads and how that attributes back to ASO. With more than 30 app categories and many games categories, you have a wider set of choices to find the appropriate category for your app. 2 Hours of Video Lectures. Keyword Research. They then tested these with SplitMetrics and found that alternative A got a higher conversion rate. The more people discover your app via organic search, the more downloads you can expect. Best practices for ranking in App Store. conversion testing. It is the process of improving the performance and visibility of an app store listing, with the overall goal of increasing installs, user reviews, and post-install engagement. App store optimization is the process of optimizing mobile apps to rank higher in an app store’s search results. Which makes it easier for users to discover and find it. Image source: App Store. The solution is App Store Optimization, often known as ‘ASO’. 1. 9. Storemaven claims less than 30% of users ever go past the first impression frame of your app store page. It has an ASO score of 95 out of 100 and an app power of 49 out of 100. Reliable app store optimization services allow conducting deep reviews and. Reviews and comments are the most integral part of the App Store Optimization. The goal of ASO is to get more downloads, or users, of the app. Her. On the free version, you will see several Apple. Use the Keyword research feature in AppFollow. Typically, ASO involves various techniques such as keyword research, app title, and description optimization, app icon design, user review management, and competitor. This analogy comes in pretty handy when understanding the overall principle of ASO. The second part focuses on creating a powerful app store optimization strategy that will help you. Boodle Web Mart is a best app store optimization company that provides customized ASO services to our esteemed clientele to increase your app's downloads. Both these techniques are aimed at improving visibility, increasing traffic and driving conversions for websites and mobile applications. App Store Optimization (ASO) is often about making small changes to your app page, which could have a noticeable impact on your app’s search ranking and visibility in the stores. Keyword stuffing is as much as sin in SEO as it is in ASO. The App Store optimization is an ongoing process that requires continuous effort. The App Store makes it easy for people around the world to find apps, games, and content. However, most people have their phones in silent mode. Companies use app store optimization (ASO) software to help mobile applications rank higher in app stores, as well as to track both rankings and downloads of apps. App Store. App Store Optimization (ASO) is the process of improving the visibility and ranking of a mobile app in an app store, such as the Apple App Store or the Google Play Store. A study by Store Maven revealed that making a good impression on your chosen app store can increase your conversion rate by 35%. The key to make your app discovered In an ecosystem where millions of apps all fight for the users attention and time, optimizing your app's presence to increase discoverability is essential for growth. Showcasing a certain character or value proposition gets better results. La App Store Optimization (ASO) u Optimización de la Tienda de Aplicaciones es el conjunto de estrategias que podemos realizar para asegurarnos una mayor visibilidad de. Make the title creative and understandable. ASO experts and app marketers work to boost an app’s visibility through a variety of tactics, including keyword optimization, app title and description optimization, app icon design, app store screenshots, app category selection, and more. 1. 3. This is the foundation of any optimization!ASO is the app store optimization that increases the visibility of the app on different stores by optimizing i. Costs of App Store Optimization. com boodlewebmart +91-880-071-3121 (Customer Support) +1-646-851-2945 (USA) +91-880-071-3121 (Customer Support) +1-646-851-2945 (USA)Increased Downloads with ASO services. 3. There are millions of apps out there on the major app stores — 2 million on Apple’s App Store and 2. 1. You do not need to enter complete search terms when you’re submitting keywords. In fact, our friends at TUNE recently. These features, Product Page Optimization and Custom Product Pages, will change the lives of mobile marketers,. 7%; Google Play Page View to Install Conversion rate – 26. App store optimization (ASO) is the process of increasing an app or game’s visibility in an app store, with the objective of increasing organic app downloads. The marketing team at Gram Games came up with a number of different ideas for their icon and settled on these five. Let’s say your app is geared towards a specific industry. The main success metric of app store optimization for the App Store is the conversion from app impression (visual contact of a specific user with the app icon or download page) to installation. Making your app more visible on its respective platform earns. It promises to increase conversions and downloads by 2x -3x. App Annie A leading provider in. Also, how these practices lead to targeting the right audience. ASO is a process that involves collecting and analyzing search queries, keywords and their use in application metadata via ASO optimization tools. ASO is often compared to SEO, but the former. ASO tools can cost upwards of $10,000 per year (Moburst). Our app store optimization services ensure that your great concept doesn’t fail on the market. 3- Play Store will focus on quality over quantity. App store optimization refers to an optimizing process that increases the ranking and visibility of apps in app store search results. Apple’s App Store is the second-largest app store globally, with more than 2. App Store Optimization (ASO) is a highly effective strategy for boosting organic app installs, enhancing visibility in the App Store and Play Store, and maximizing the conversion rate of your app listing. Improvement of screenshots increases conversion rate by 18% on the average. Understanding App Store Optimization (ASO) ASO is essentially the holy grail of any mobile app campaign. 2 The main ASO Factors. 3. App stores allow you to post your app listing. To make sure your app stands out, keep the title short, interesting, and relevant. Storemaven claims less than 30% of users ever go past the first impression frame of your app store page. And screenshots are a key part of this. For hundreds of millions of Android smartphone users, the Google Play store. App store algorithms take into account user ratings, reviews, and engagement, so intuitive design, smooth navigation, and minimal bugs all contribute to higher rankings. Beyond the changes to expect from both major app stores in 2022, the notion of ASO itself and the increased division of ASO roles between practitioners is also likely to change in 2022. World of Warships Blitz Drives Up App Impressions by more than 35%. Leveraging app creatives for CRO is important for long-term app growth and success. Inc. With millions of apps available in various app stores, getting your app noticed is a significant challenge. 4%; App Store Impression to Install Conversion. 7. Analyze search suggestions in the App Store and Google Play. Here are 10 of the best app store SEO tools to consider! 1. Valuable data insights help companies grow their app business on the App Store & Google Play. App Store Optimization (ASO) que vamos a ver en este artículo te ayudarán a conseguir más descargas orgánicas gratuitas y reducir los costes de adquisición de usuarios, en caso de que inviertas en Facebook Ads, Google AdWords o cualquier otra plataforma de generación de instalaciones. ASO is fundamentally about improving the visibility. To improve your app store presence, you. 3. App Annie Source: App Annie. Email: contact@nextgrowthlabs. The lower the star rating, the less likely customers are to download the app, and the data is there back this up: 79 percent of customers check ratings and reviews before downloading a new app. App Store Optimization (ASO) is vital for app marketers to remain competitive. AppDNA's process of App Store Optimization boosts keyword. Discovery — how users find your app — became a real issue. (This article was originally published on Udonis’ blog . Search Engine Optimization (SEO) is the practice of improving a website’s content to increase its likelihood of appearing in relevant search engine results. They also provide recommendations for increasing or maintaining placement. Utilice el demo de 30 dias excelente soporte y servicio, además de mantener mis márgenes incluso mejoran en unos productos. Simply add the competitor’s app by clicking the “Add new app” button and go to the “Keywords and ASO” tab. Análisis de palabras clave. With over 1,000,000 applications that continue to increase with each day, holds a great potential for application developers. It is important to select an ASO tool that allows you to conduct research on competitor stores, UA competitors campaigns, In app Events and even CPPs. Mastering App Store Optimization isn't about cracking a secret code. It is trusted by industry leaders like Discord, HubSpot, HBO, Disney, Vevo, Lyft, and others. Carefully optimized content also immediately. Get Phenomenal App Store Optimization Services. By improving your app’s ranking, you will increase the success of your app. App store optimization is a vital process that improves the discoverability and ranking of mobile applications on app stores. This could be anything from updating the app description with new keywords or adding an app preview video to your app page to fixing bugs in the app itself or addressing the issues presented in app reviews. This is your app’s wishlist and you should check it twice! 🛍️📱📈 The holiday season, featuring Black Friday, Cyber Monday, and Christmas, is a golden opportunity for your app to shine. launched the first of its kind online store for mobile apps – the App Store. What Is App Store Optimization? App Store Optimization (ASO) is known by a few names, including App Store Marketing and. 1. ASO promotes your app’s visibility in the store for relevant user queries. #2. It is similar to being on the first page of Google – you’re more likely to be noticed. Now, let’s delve into how ASO and SEO are different. Great apps require attention, innovation and a new breed of analytics to harvest factors impacting app usage. However, app owners can resort to some of the features that are free. 3. However, there are some differences to keep in mind. live:semreseller. App store optimization aims to increase the visibility and discoverability of an app in the app store by improving its ranking and ultimately increasing downloads. A good ASO can significantly increase installs, making it a vital tool for app marketers. AppFollow is a highly popular ASO and app reputation management tool. If you have done SEO before, you probably already know about the power of keywords. It drives business demands and customers’ loyalty. ASO involves optimizing your app's title. This former feature is exclusively for mobiles while the latter finds employment in both websites and mobiles. 3. Visuals stay in a human mind more than text. August 04, 2015 · 8 min read. 2. 1. e. A proper app store optimizer will provide an ongoing. To optimize your app for app store, follow these rules: 1. Every prospective user encounters an app’s page in the. In the ever-evolving realm of ASO, you need a firm grasp of the key steps and a willingness to learn, experiment, and adapt continuously. Competitive analysis is necessary at every stage of App Store Optimization: it helps to collect the semantic core, find growth points for the application, and assess the effectiveness of ASO. 1. ASO uses the following checklist. First, it must be found by the right audience – people who will actually look for, download, and use an app like yours. ASO is the process of optimizing mobile apps to rank higher in an app store’s search results, thus making it easier for users to find the app that matches their search query. After the audit, specific strategies are drafted and implemented to improve the ASO factors, apps’ organic traffic and its performance on different platforms. App Store Listing Audit and Suggestions. Keywords research as your target audience is searching for. It involves researching, analyzing, and selecting the best keywords to include in an app’s title, subtitle, keyword. 5- The biggest ASO wins will come from creative optimization. Johanna Lazar. App store optimization (ASO) is the process of optimizing a mobile app so it ranks higher in the search results of an app store. Below you’ll find proven strategies and best practices for app store keyword optimization. 5. It drives downloads for cents when done right, at scale, for multiple markets. Apple makes it clear that the intention is for developers to use. 5 million apps offered at the same time. Optimize your rankings within these factors in 10 steps: : Consider the customers and the competition. “Getting an app discovered can be a major hurdle marketers face as there is a lot of competition in the space. The app stores include App Store for iOS and Google Play for Android…. Data. App store optimization (ASO) Search is one of the most common ways users find apps. To stand out from the crowd, it’s essential to invest in app store…App Store Optimization, or ASO for short, is the process of improving organic discoverability and app ranking on the app stores. App Store Optimization (ASO) is a tactic that improves an app’s visibility in an app store. It includes: App analysis to understand the theme, niche, & target audience. Providing clear attribution and reporting for ASO is a key part of Gummicube's App Store Optimization service. Weighted Average is accurate only if the sales volume to the total app store sales volume is normalized. 2. ASO tiene muchas partes para optimizar, desde imágenes y texto de la app, hasta reseñas. 🌟 It’s crucial to recognize the importance of App Store Optimization (ASO). In. App Store Optimization, or ASO, is often referred to as mobile SEO or SEO for apps. But the app stores and the. Published April 14, 2020 by Technoloader. 2. The main results of a properly conducted ASO are the keywords increase, high ranking and organic downloads. In this post we are going to learn how to optimize a Google Play Store listing of any Android app in order to increase visibility and volume of organic. case study. This app store optimization (ASO) guide explains what areas to focus on and how to optimize each step to boost your app's discovery, downloads, and ranking. Tahukah kamu, a pp store optimization (ASO) adalah sebuah strategi yang sangat penting bagi seorang app developer dan siapa pun yang memiliki aplikasi. The mobile apps in App Store are divided. App Store metadata: Make sure your app’s title, description, and screenshots are well written and are optimized for the App Store. 8002. ASO is essentially the same as SEO, just aimed at two particular search engines: the App Store and Google Play. Increased visibility means more traffic, which leads to more downloads/purchases. It’s the bolded title users will see on the search results or discover pages of their chosen app store, and it will appear at the top of your listing: Your app name serves a number of purposes: To stand out on a crowded results page. Adhere to character limits (30 characters for app title on Google Play and App Store). App Store Optimization Updates in 2021. App Store Optimization (ASO) are the tactics you can use to rank your app higher in the App Store. Gummicube offers the leading enterprise ASO technology and agency services, providing support to clients around the world. It provides Android and iOS app developers with a complete set of tools to compute, test, and optimize keywords based on your focused market and app type, and thus, enjoy higher. App Store Optimization (acronym: ASO) is the process of optimizing your app page in the App Store and Google Play to increase app installs. 95/month. There are thousands of iOS apps available in the App Store. ”. iOS 15 New Feature #1: Product Page Optimization (PPO) – Your App Store for Organic Traffic. ASO is the process of optimizing mobile apps to rank higher in app store search results and increase visibility, ultimately leading to higher downloads and user engagement. Screenshots set is one of the most impactful product page elements in terms of app store optimization. The main visibility factors are the title, description and keywords. The first—and one of the most important—steps in ASO is keyword research. App Store Optimization, or ASO, is a process of optimizing a mobile game in the app stores (Google Play & Apple App Store) to increase its visibility in the respective store’s search. This article will explain and teach you. When it comes to app store optimization (ASO), an icon’s importance cannot be overstated. Grow your apps & games with our smart and simple ASO tool. 5 million apps spanning 49 categories in 64 countries. This leads to higher conversion rates. Additional charges may apply. This is where an ASO service provider comes in. With more than 60% of apps being downloaded following in store searches, offering an app store optimization service that drives downloads for your customers apps is a true Win/Win. ASO app store ensures your app gets to the right users by matching your application to the relevant keywords used by your target audience to find you. And while the tactics between different app stores — like Google Play and the App Store — may differ slightly. The goal is to get the highest visibility for the app with the most relevant users. 7 million apps on the Google Play Store alone, it’s becoming increasingly difficult for developers to get their app discovered by potential users.